Right comps. Right price per channel.
Check comparable sales against the exact card. Compare your asking price with acquisition cost and the fees you will cover.
The comp that comes up first is rarely the comp that matters.
Card comps are noisy in expensive ways: the parallel is wrong, the condition is not comparable, the sale is stale, or one enthusiastic buyer moved the average.
And a correct market price is not yet your price, because the same $100 card keeps you a different amount depending on where it sells.
- Prices set from a different parallel's sales
- One number used across channels with different fees
- Averages carried by outliers
- Net proceeds discovered only at payout
What you price with
Combine market evidence with your own cost and the destination you intend to use.
Catalog-matched comps
Research comparable sales, checking set, variety, condition, and sale date rather than relying on a similar listing title.
Data and interpretation, separated
Read the observed sales separately from Pulltrader AI analysis, and check the evidence supporting the suggested value.
Pricing intelligence
Review recent sales and available inventory recommendations when deciding whether an asking price needs attention.
One master price
Keep an asking price with the item as an anchor for supported channel prices.
Auto or Manual per channel
Where supported, let the channel follow your master price or choose its asking price manually.
Net readout
Review supported fee comparisons, then account for acquisition cost, fulfillment, and other expenses you cover.
Pricing an item
Four steps, and the last one is the one most sellers skip.
Get the identification right
Most bad pricing starts as a bad match. The parallel decides which comps are the right comps.
Read the recent sales
Check the price range, sample size, and dates behind the comparable sales.
Set the master price
Choose an asking price that fits the market evidence and the amount you paid.
Check the net per channel
Storefront, Checkout and POS card transactions cost 3.25% + $0.40, with no separate seller commission. You keep your listed price when the buyer covers the charge (default). Marketplace has a 5%–9% seller-level fee. Self-managed external sales have no Pulltrader commission; external platform fees still apply.
Questions people ask
Is market value the price I should charge?
Market evidence is a starting point. Condition, acquisition cost, destination fees, and your selling goals all affect the asking price you choose.
Can pricing keep itself current?
Where supported, Auto channel prices follow your master price. Market recommendations are separate proposed changes; review the price and channels before approving them.
How do you handle a card with almost no sales history?
Check the available sales and how comparable they are. Allow for a sparse or old history when choosing a price; it provides less evidence than several recent matched sales.
Which channel should I price for?
Price for the eligible channels you actually intend to use. Compare expected proceeds and costs before deciding whether a channel needs a different asking price.
Price by what you keep.
Check the exact card, the evidence, and your costs before setting the asking price.