Give returning buyers a store under your brand.
Keep selling between shows with a branded storefront, card records, and customer history in your business.
A buyer who knows your name needs somewhere to return.
Concentration on a marketplace means its fees, visibility, and policies are set by someone else and can change without your input.
A storefront gives customers you meet at the counter, online, or at a show a direct place to browse your available cards afterward.
- A percentage taken on every sale to the same repeat buyer
- No way to contact customers you have already served
- Price competition on identical items as the only lever
- Business value tied to an account you do not own
What owning the channel gives you
The mechanics that make direct worth building.
Your own storefront
Build branded store pages and stock them from the inventory you already manage.
A flat fee
3.25% + $0.40 per card transaction, with no separate seller commission. You keep your listed price when the buyer covers the charge (default).
Money to your account
Complete payment setup and use transaction and payout records to follow completed storefront purchases.
Customer ownership
Customer profiles, buyer history, and analytics on the plans that include them.
Recognize returning buyers
Use available customer profiles and purchase history to understand the cards your returning customers buy.
Custom domain
Your store runs on your own domain, included with the plan rather than sold as an upsell.
Building the direct channel
Use the storefront alongside eligible marketplaces and in-person selling.
Stand up the storefront
Build store pages, complete payment setup, and select available cards from your inventory.
Point your existing customers at it
Show buyers, counter customers, and your following. This is where early direct traffic actually comes from.
Move the right inventory there
Compare destination fees and fulfillment costs for the cards you intend to offer. Choose storefront prices using your own costs and market evidence.
Use what you learn about buyers
Review available purchase history when choosing what to feature or add to the store.
Questions people ask
Should I stop selling on marketplaces?
Choose the routes that fit your cards and customers. A storefront can serve returning buyers while eligible marketplaces and other destinations reach different audiences. Review fees and fulfillment responsibilities for each.
Where is the crossover between storefront and marketplace?
Compare the fee schedule with your expected selling price and costs. Storefront card transactions cost 3.25% + $0.40, buyer-covered by default, with no separate seller commission. Marketplace charges a seller-level fee of 5%–9%.
How do I get traffic to my own store?
Share the store with customers who know your business from shows, the counter, or your existing audience. Keep available stock and store information current so they have a reason to return.
Can I recognize repeat buyers?
Customer profiles, purchase history, and reporting are available from Business. Use the available records to understand returning buyers and what they purchase.
Keep selling after the buyer leaves your table.
Give your customers a branded place to browse and buy available cards between events.